Kreors Blog - How to choose your Business Model

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How to choose your Business Model

Starting a business is exciting, but let’s be real—figuring out how to make money from it can be confusing. The secret? You need a business model—a clear plan for what you sell, who buys it, and how you get paid.

1. What is a business model (and why should you care)?

Think of a business model as your game plan for making money. It answers questions like:

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What are you selling?


Who are your customers?


How do you get paid?


Without a clear model, you might waste time and money on something that won’t work. But with the right one, you’ll attract customers and grow your business faster.


2. How to choose the best Business Model for you

There’s no one-size-fits-all business model. But here’s how you can find the right one for your business:

  • Know your audience – Who are your customers, and how do they prefer to buy?
  • Understand your product/service – Is it a one-time purchase, a subscription, or a service?
  • Think about scalability – Do you want a small business or a fast-growing startup?
  • Check out the competition – What models are working in your industry?
  • Keep it simple at first – Start small, test, and adjust as you go.

    • 3. Business Model examples (with real-world inspiration)

    Let’s look at some of the most common business models and how companies use them successfully.

    1️⃣ Subscription Model

    —Get paid monthly or yearly

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    How it works:

    Customers pay regularly (monthly or annually).

    Best for:

    Digital products, memberships, and physical goods.

    Examples:

  • Netflix – Monthly fee for unlimited streaming.
  • Adobe Creative Cloud – Subscription for design tools.

    • 2️⃣ Freemium Model 

    – Free with paid upgrades

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    How it works:

    Basic version is free, but premium features cost money.

    Best for:

    Apps, SaaS (software as a service), and online tools.

    Examples:

  • Spotify – Free music with ads, premium for no ads.
  • Duolingo – Free learning app, but paid extras.
  • Kreors –Free website builder, but publishing requires a paid plan.

    • 3️⃣ Marketplace Model

    – Connecting buyers & sellers

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    How it works:

    You create a platform where others can buy/sell, and you take a commission.

    Best for:

    E-commerce, digital services, and rentals.

    Examples:

  • Airbnb – Connects travelers with hosts.
  • Uber – Connects riders with drivers.
  • Etsy – Marketplace for handmade products.

    • 4️⃣ E-commerce Model

    – Selling physical or digital products

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    How it works:

    You sell products online through your own website or a platform.

    Best for:

    Retail, dropshipping, print-on-demand.

    Examples:

  • Amazon – Online marketplace for everything.
  • Shopify Stores – Small businesses selling directly.
  • Printful – Print-on-demand custom products.

    • 5️⃣ Coaching & Consulting Model

    – Selling your expertise

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    How it works:

    You offer knowledge-based services like coaching, courses, or mentorship.

    Best for:

    Personal brands, business experts, freelancers.

    Examples:

  • MasterClass – Online courses taught by experts.
  • Tony Robbins – Personal coaching programs.
  • Kreors' Guides – Helping entrepreneurs build websites.

    • 6️⃣ Affiliate Marketing Model

    – Make money by recommending products

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    How it works:

    You promote other brands and earn a commission for each sale.

    Best for:

    Bloggers, influencers, content creators.

    Examples:

  • Amazon Associates – Earn commission on products you promote.
  • YouTubers & Influencers – Promote brands and earn from links.

    • 4. How to get started with your Business Model

    Once you’ve picked a model, here’s how to turn it into reality:

  • Step 1: Define your product/service & audience.
  • Step 2: Research your market and competition.
  • Step 3: Create a simple version of your business (MVP - Minimum Viable Product).
  • Step 4: Test, get feedback, and improve.
  • Step 5: Scale up when you see success!

    • 💡 Tip: You don’t have to stick to just one model. Many businesses combine models to maximize revenue!

    5. Ready to build your business? Let’s do this!

    There’s no perfect business model—just the one that works best for your goals and audience. The key is to start simple, test your idea, and adapt as you grow.

    TAKE THE FIRST STEP

    Express yourself and create something meaningful and authentic.